Raj Trading (Odisha, India) Advertising Vehicle Roadshow Concludes Successfully: Deepening Penetration in Puri Surrounding Markets Attracts Over 200 Potential Customers
From November 1 to 7, 2025, the elaborately planned advertising vehicle roadshow organized by Raj Trading, a well-known agricultural machinery dealer in Odisha, India, was successfully held. Centered on Puri City, Odisha, this roadshow covered multiple key agricultural towns and villages in the surrounding areas such as Bhubaneswar, Konark and Puri Sadar. Through a week-long mobile display, on-site interaction and product explanation, it successfully attracted more than 230 targeted potential customers to participate, effectively enhancing the awareness and influence of the represented brands in the regional market and laying a solid foundation for subsequent market expansion.
During the event, the advertising vehicles set off on time every early morning. After arriving at the target towns and villages, the staff quickly set up temporary display areas at key locations such as market entrances and village committee squares. As the brand promotion audio played by the advertising vehicles started, the product display with both visual impact and practicality quickly attracted the attention of passing farmers. This one-week advertising vehicle roadshow not only enabled the brands represented by Raj Trading to reach the core agricultural areas around Puri in depth, but also resolved farmers' concerns about new products and established good brand trust through "face-to-face" communication. After the event, Rajiv, the person in charge of Raj Trading, said: "The surrounding areas of Puri are important agricultural towns in Odisha. This roadshow has allowed us to more accurately grasp the pain points of local farmers' needs. Next, we will carry out one-on-one follow-up services based on the collected information of potential customers. At the same time, we plan to add service stations in Puri City to provide customers with more convenient pre-sales consultation and after-sales services, and continue to deepen the regional market."